The Kakushin Juku Innovative Globalization of Kyoto’s Heritage Industries program
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Case Study
 Cultural Combination Strategy
Masao Hosoo Nishijin Brocade Manufacturer
Hosoo & Co., Ltd.

President and CEO:  Masao Hosoo

【 Nishijin + Italy 】
A collaboration between a manufacturer of Nishijin brocade and an Italian artisan’s workshop creates products with new value
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 Lateral Expansion of Culture Strategy
Miho Takechi
Art Producer
Miho Project

Representative:  Miho Takechi

【 Kyoto←→Europe 】
Kyoto hospitality captivates even prestigious European brands: Now it is extended worldwide
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 Making Culture an Everyday Affair Strategy
Akira Shigeyama
Kyogen performer
Okura School Shigeyama Kyogen Kai

Akira Shigeyama

【 School Kyogen 】
Kyogen drama: Like the widely loved tofu, it can be a premium dish or an ordinary meal depending on how it’s flavored.
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 Culture and Technology
Yunosuke Kawabe
Kyo-Yuzen
Japan Style System Co., Ltd.

Representative Director:
Yunosuke Kawabe

【 CG Yuzen 】
New value through the combination of cutting-edge technology with the Kyo-yuzen dying Kawabe has known since birth
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DBS Doshisha Business School
Graduate School of Business, Doshisha University
Office of the Program for Innovative Globalization of Kyoto’s Heritage Industries.
Karasuma Imadegawa, Kamigyo-ku, Kyoto 602-8580, Japan
TEL:+81-75-251-4600  /  FAX:+81-75-251-4710
E-mail:
URL:http://www.bs.doshisha.ac.jp

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