For the development of cultural businesses, DBS is focusing on three
business strategies and on the impact of technology on heritage industries.
The first strategy is Cultural Combination, which means transcending the
boundaries between existing heritage industries to create combinations between
different types of industries or with overseas cultures. The second is Lateral
Expansion of Culture, which involves extending the culture of Kyoto geographically
with a focus on overseas countries. The third is the strategy of Making Culture an
Everyday Affair. This is the essence of cultural innovation, and is oriented toward
transforming Kyoto’s traditions into forms appropriate for everyday use. In addition
to these three strategies, we also consider that integration with the high-level
technology for which Kyoto is renowned will open up new horizons for heritage
These orientations for innovation in cultural businesses will be explained
in detail in a forthcoming publication scheduled to be brought out by NHK
Publishing in 2007, entitled 100-Year Businesses: What is the Secret of Continuing
Culture? (working title), edited by Yuzo Murayama and Doshisha Business School.
The case studies of innovative businesses described on page 7 and onwards of this
pamphlet are actual examples taken up in this book.